XTERRA, the producer of the US nation’s premier off-road triathlon and trail running series, has named Salming Running the Official Footwear Partner of the XTERRA America Tour and US Championships.
The strategic alliance puts the Swedish running company’s North American division in a prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the US.
Tom Kiely, XTERRA CEO stated, “It is sometimes funny how things work. Our good friend, Mark Allen, mentioned to me that he tried the Salming running shoes and they were fantastic. So, I reached out to Tor Swenson, CEO – Salming North America, invited him to consider XTERRA and we somewhat quickly agreed to work together.
“When I read and learned about Salming, I felt that their culture, commitment to runners, and overall character were very much aligned with XTERRA and we could not be happier with the start of a great relationship, which may eventually extend to XTERRA Europe and beyond.”
Swenson added, “XTERRA is a great brand in trail running and off-road endurance sports and it has a great reputation. With Salming, reputation and commitment are among our highest goals, and that is why we go to great lengths in the areas of research and development, testing, design and production. We are absolutely committed to runners, triathletes and endurance sports and felt that the XTERRA platform is a great fit for our company, especially as we ramp up our activity in North America.”
www.xterraplanet.com
www.salmingrunning.com
