Jeremy Powers, four-time US National Champion, 2015 Pan-American Champion and owner of Aspire Racing has confirmed that both Aspire Racing and the JAM Fund will wear fi’zi:k shoes for the upcoming 2016-17 cyclocross season.
“Working with a brand as iconic as fi’zi:k is a privilege, the products they make are category leaders, their support in addition to their incredible products make this partnership a win for Aspire Racing and JAM Fund Cycling,” said Jeremy Powers.
“Having fi’zi:k see the value we bring in our programs means the world to us; it’s what helps us continue to make an impact, inspire more up-and-coming riders and help more athletes achieve their dreams both on and off the bike.”
fi’zi:k and Powers have had a long-term relationship, with fi’zi:k serving as a long-time official saddle and bar tape provider. The expanded relationship will also include both newly signed Ellen Noble, who has cemented herself as a bright star in the youth movement of American Cyclocross as well as Powers’ development program, the JAM Fund.
“We want to be the link among the athlete and the machine; we started this in 1996 with our saddles, and have expanded from there to bar tape and now shoes,” said Nicolò Ildos, Marketing and Racing Manager for fi’zi:k.
“We have a really long-term relationship with Jeremy; together we’ve shared years of passion, hard work and success so when we realized it was possible to have Jeremy and his programs on all fi’zi:k equipment adding the shoes it was just the natural choice.”
Aspire Racing and the JAM Fund will race on the fi’zi:k M3B shoes that feature a stiff outsole together with a comfortable upper.
Saddle-wise, the program will continue to race on the Aliante VS, a saddle that features a relief channel to accommodate the hard stress that the intensity of cx generates. Powers has worked with fi’zi:k to continue to improve the saddle by providing feedback throughout the partnership, which has resulted in ‘the best foam formulation on the market’.
Aspire Racing was founded by Jeremy Powers, one of the top US male cyclocross riders in the history of the sport. Jeremy Powers is seen as a key trailblazer behind one of cycling’s fastest growing disciplines. Last season, Powers continued to make cyclocross history, with highlights including a fourth-national championship title, the inaugural Pan-American championship, and the best finish ever by a non-European male rider at the Las Vegas World Cup in September.
fi’zi:k sponsors athletes and teams across many disciplines of cycling competition, most notably WorldTeams who ride at the highest level, including winners of all three Grand Tours, and National and World Champions.
In 2016 fi’zi:k has sponsored two USA-registered World Teams: BMC Racing Team (including Tour of California and USA Pro Cycling Challenge winner Tejay Van Garderen) and Team Cannondale-Garmin (including breakthrough rider Joe Dombrowski, USA National Under-23 Time Trial Championships Nate Brown and Tour of California Young Rider winner Lawson Craddock). In 2016 fi’zi:k also sponsors: Team Dimension Data (RSA), FDJ (FRA), AG2R (FRA), Orica GreenEDGE (AUS), Movistar Team (ESP) and Team Sky (GBR).
