Bocadillos – ‘Colombia’s original energy bar’ – are marching into the UK with specialist UK distributor Avalanche Sports Marketing. A release from Avalanche notes that, for generations, Colombian cyclists have added one or two bocadillos to their jersey pockets before going for a ride. Now, thanks to the Lucho Dillitos brand, riders can ‘experience the great taste of this natural energy source.’
Positioned as a bar and gel rolled into one, bocadillos are solid blocks of guava paste that are dry to the touch but melt in the mouth. Each block is a ‘natural and tasty way of getting an important energy boost.’ They are small and stash easily in pockets, and Lucho Dillitos adds that they won’t melt or stick together.
There are only two ingredients in Lucho Dillitos, both are 100% natural: guava (85%) and sugar (15%). There are no additives, no preservatives or flavourings. Even the individual packaging is natural: Lucho Dillitos come wrapped in a biodegradable dry leaf!
The main ingredient of Lucho Dillitos is guava, considered by some as a super-fruit, and packed with vitamins and minerals as well as being a good source of natural energy.
Lucho Dillitos are not just for cyclists, they are enjoyed by all types of athletes. Customers include triathletes, trail runners, climbers, hikers, kayakers and surfers.
Avid cyclist, runner and entrepreneur David Guthrie first came across a mention of bocadillos whilst reading an article about the history of Colombian cycling; how they come wrapped in a leaf, that they are 100% natural, and give an energy boost.
After tasting his first bocadillo it became David’s mission to bring bocadillos to a new, wider audience. To do so he created the brand Lucho Dillitos. After a trip to Colombia to finalise production he launched the brand in Hong Kong using it as a test market in 2015. The reaction was reportedly ‘amazing and now interest and demand is coming from far and wide.’
Lucho Dillitos are sold individually in participating stores, in packs of 10 pieces with an RRP of £14.99, and as a gift box of 12 pieces priced at £16.99.
