OutsidePR has announced that Beachbody has retained the agency to supply publicity and event marketing support for its Beachbody Performance line throughout 2016.
Santa Monica-based Beachbody is a leading global provider of in-home and gym-based fitness programs, equipment and nutrition. Among its most exciting new products is Beachbody Performance, a complete line of endurance nutrition drink mixes, featuring clinically tested performance and recovery ingredients.
“I personally have been training with Beachbody Performance for three months now and the products are not only of the highest quality standards, but also possess incredible performance and recovery characteristics and innovative qualities,” said Gordon Wright, president of OutsidePR and a veteran cyclist, adventure racer and IRONMAN triathlete. “Beachbody has a long history of top-notch nutrition, serving millions of people over the past 18 years, and their arrival in the endurance space is a great boon for those of us in the community.”
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody’s fitness and nutrition solutions include P90X, INSANITY, 21 Day Fix and Shakeology. Earlier this month, Beachbody Performance announced that it had made a significant investment in the endurance world, signing on as the Official Sports Nutrition Supplement of the IRONMAN North American Series.
Congdon, Beachbody co-founder, President and CMO, said “Beachbody Performance is one of our most exciting product line introductions, created for people who want to push themselves harder and constantly improve their results, something that resonates with the endurance athlete world, and is a space that OutsidePR knows very well. We think it is a partnership that will help the endurance community and we look forward to investing in it.”
www.TriBeachbodyPerformance.com
www.outsidepr.com
