OutsidePR has been retained by global GPS device designer and manufacturer Bryton Sport to serve as the brand’s public relations agency of record in the US.
Bryton produces its own seven-product line of cycling computers and sports watches and is staffed by a team with ‘extensive experience designing and manufacturing GPS systems for other global companies.’
Headquartered in Taipei, Bryton has an extensive product line for cyclists, runners, triathletes, swimmers, adventurers and training athletes. Using an ‘ever-evolving product development strategy to redefine sports electronics with GPS applications’, Bryton aims to improve usability and features to keep athletes of all levels motivated and satisfied.
“OutsidePR’s leadership in the cycling, running and triathlon markets made hiring them the obvious choice,” said Isaac Wu, Global Marketing Manager of Bryton Sport. “We have a significant presence in Europe and Asia in the cycling computer market, and believe by partnering with an agency like OutsidePR, we can achieve that space presence in the US.”
Bryton has also teamed with KHS Bicycles to coordinate sales and distribution of its products in the US, providing another partner to introduce products into the independent bike store system.
“Bryton has a unique selling proposition,” noted OutsidePR President Gordon Wright. “Their manufacturing quality and GPS functionality is absolutely stellar, yet their pricing structure is utterly consumer friendly. The trickle-down effect of great technology is here, allowing cyclists to say goodbye to the days of US$500 bike computers.”
OutsidePR’s primary product focus will be the two new top-tier cycling computers, the Rider 310 and the Rider 100, which both retail below US$100, which is ‘unprecedented pricing for the quality of the product’.
www.OutsidePR.com
www.brytonsport.com
