Precision Hydration, the innovative provider of sweat testing and ‘personalised hydration plans that match how you sweat’, has launched a new range of all-natural electrolyte drink mixes. According to the Dorset, UK-based company, the new range is ‘more capable than ever before of helping both elite and amateur athletes maintain performance when it matters most.
Precision Hydration believes its new formulation makes the company’s ‘multi-strength electrolytes better than ever before’:
- All-natural ingredients are used. The new mixes contain just 8 natural ingredients; and the company created ‘a formula that absorbs faster by taking advantage of a well-researched mechanism called sodium glucose co-transport to increase the rate at which fluid gets into the body.’
- Precision Hydration also switched to sodium citrate over sodium bicarbonate and chloride to make the products ‘more alkaline, easier on the stomach and even more suitable for use during intense exercise.’
- The new range comes in waterproof single-serving sachets, which are more convenient for hydrating on the go.
- The new products offer a ‘much better, cleaner taste, especially the 1500mg/l product.’
The products are available now at precisionhydration.com at prices starting from £7.99 a box.
Two elite triathletes have agreed for their names to be used on the back of the new packaging after ‘loving the products during testing’. Brad Williams, who won IM 70.3 Chungju on 14 August, uses the 1000mg/l electrolyte mix and Charlie Pennington of Team Freespeed drinks the 500mg/l strength.
Precision Hydration works with a long list of Premier League, NFL, NBA, Aviva Premiership Rugby, Major League Baseball and Motorsport teams, as well as many elite individual athletes in sports such as cycling, running, tennis, golf and triathlon.
A number of elite triathletes also trust Precision Hydration with their hydration strategy, including 2x World Duathlon Champion Emma Pallant and Olympians Tim Don, Stu Hayes and Michelle Dillon.
Precision Hydration adds that it exists ‘because maintaining sodium levels in your bloodstream is critical for maintaining performance, and sodium is the main electrolyte lost in your sweat.’ The amount of sodium lost varies dramatically (up to 15x) as both sweat rate and sweat sodium concentrations differ from athlete to athlete.
According to the company, this means a ‘one-size-fits-all approach to hydration just isn’t acceptable.’ Precision Hydration’s multi-strength range has products containing from 250mg of sodium per litre up to 1500mg/l, which ‘contains more than 3x as much sodium as most other electrolyte products available.’
