Performance sock specialist Feetures! has announced its partnership with Anna Frost, one of the most recognized and decorated female mountain adventure runners in the world.
Frost, better known by her nickname ‘Frosty’, met Feetures!’ Marketing Director Joe Gaither at the Outdoor Retailer Show in Salt Lake City four years ago, where Gaither urged her to take a pair of socks on a test run. Frosty never looked back. In October 2015 she sported Feetures!’ Elite Mini Crew socks during the entirety of her win of the Hard Rock 100 mile race, without a blister to be found.
“For races like Hardrock, it’s crucial to have socks that can withstand wet, cold terrain without getting smelly or giving me blisters,” says Frost. “No matter what the conditions, Feetures! socks are comfortable, durable, and don’t ride around, so I don’t have to worry about blisters. Plus, they come in great colours.”
“Frosty exemplifies the spirit of running, and we’re honoured that she’s chosen Feetures! socks to train and race in,” says Gaither. “We’re proud to partner with an athlete who shares our commitment to helping others achieve healthy, active lifestyles.”
Feetures!’ mission is to support runners and other athletes in their pursuit of active lifestyles. Family owned and operated out of North Carolina, Feetures! is focused on offering products that are designed to help athletes achieve their personal best.
