The Australian Triathlon Endurance & Cycling Expo (ATEC) will be staged at The Dome, Sydney Olympic Park, on Saturday 23 and Sunday 24 July 2016.
Billed as ‘the ultimate expo for multisport enthusiasts’ the consumer show is aiming to be bigger and better this year. With a wide endurance sport remit the ATEC expo is calling on all professional, recreational and junior triathletes, runners, cyclists, swimmers and obstacle course enthusiasts.
As the second event, following a successful first outing reported in 2015, this year the expo will feature seven interactive zones and more than 100 exhibitors showcasing some of the latest products in cycling, running, swimming and sports nutrition, alongside racing apparel and equipment to boost training and athletic performance.
“The ATEC expo isn’t just for professional athletes, it is for everyone with an interest in running, swimming, cycling and obstacle courses, from seasoned competitors to those just starting out,” said Vanessa Maniatis, Informa Australia’s Exhibition Director for ATEC.
The expo zones include Bike, Swim, Run, Nutrition, Technology, Obstacle, Endurance plus Junior; and each area ‘will enable visitors to trial the latest technology, sample products and purchase an expansive range of apparel at special expo prices.’
For the adrenaline junkies, the Raw Challenge Obstacle course will aim to satisfy with a two metre high wall to conquer, and the S’cool Bikes Fat Bike Track will set the stage to road test the Eurobike award winner XXFat 20.
If visitors are up for competitive cycling action, ATEC & the Lidcombe Auburn Cycling Club is presenting the Open Criterium on Saturday 23 July, featuring a series of cycling races, suitable for junior to elite riders.
New to the 2016 Expo is a Duathlon on Sunday 24 July, as ‘an official world championship qualifier event’, presented by Elite Energy. Also new this year are the ‘Start-Up Zone’, enabling entrepreneurs the opportunity to showcase their innovations, and ‘Club Corner’, where visitors can engage with local based sporting clubs.
The seminar stage will host leading professional triathletes, nutritionists, cyclists and coaches, including:
- Paul Newsome, Head Coach of world leading swim coaching company, Swim Smooth;
- Expert bike fitter Aaron Dunford of Fusion Peak; and
- Nutritionist Belinda Reynolds of IsoWhey Sports.
Topics will cover everything from bike fitting and running technique, to training, diet, and injury prevention.
Companies exhibiting include: Canyon Australia & New Zealand, XTERRA Wetsuits, IsoWhey Sports, 2XU, Bike Bug, Hoka One One, Dare2Tri, Injinji Performance Products, Rocktape, Science in Sport, 32Gi, Vivo Barefoot, CamelBak and more. A full list of exhibitors can be found online.
Registration will open in April 2016.
Attendance at the Australian Triathlon Endurance & Cycling Expo (ATEC) is open to anyone with an interest in fitness and athletic performance.
Australian Triathlon Endurance & Cycling (ATEC) Expo
The Dome, 1 Showground Road, Sydney Showground, Sydney Olympic Park, NSW, 2127
Saturday 23 July 2016 – 09:00 to 17:00 AEDT
Sunday 24 July 2016 – 09:00 to 16:00 AEDT
AU$15 for a 1 day pass; AU$20 for a 2 day pass. Children under 14 are free.
Informa – the company behind ATEC – is one of the world’s largest event organisers. In Australia, Informa organises over 400 events annually. These range from niche training courses, to high-level conferences and large scale exhibitions, attracting thousands of attendees.
Informa also organises 30 consumer and trade exhibitions across Australia, attracting 70,000 highly qualified visitors to over 2,000 exhibiting companies each year. Informa Australia is part of the larger Informa Group, listed on the London Stock Exchange, with over 7,000 employees in over 40 countries. It is the largest publicly owned organiser of events in the world.
