AllTrails, an extensive online guide to the outdoors, has announced today the acquisition of EveryTrail, the GPS-enabled publishing platform. A release from AllTrails notes that both organizations have been recognized as innovators in the outdoor industry and were founded with the goal of making the outdoors more accessible to all.
AllTrails acquired EveryTrail from TripAdvisor, which had owned the company since 2011.
Following the acquisition, EveryTrail users will be able to interact with their existing photos, reviews and trail recordings through the advanced features of the AllTrails platform by simply using their existing account info at AllTrails.com or on the AllTrails iOS or Android mobile apps.
“Technology can help people connect with the outdoors in simple ways, like making it easier to find your new favourite trail,” explained Jade Van Doren, CEO of AllTrails. “Instead of using paper maps for researching and following on the trail, we provide a fun, end-to-end digital experience that’s tailored to every person’s interests and skill level.”
By adding EveryTrail’s user-generated trail data, photos and trips to its current data, AllTrails adds that it ‘increases its lead as the largest platform dedicated to helping people safely explore and enjoy the outdoors.’ With a combined community of over 5 million hikers, trail runners, and mountain bikers sharing their experiences, AllTrails has some of the most up-to-date information about trails and trail-related activities.
AllTrails helps people explore the outdoors with detailed trail maps, photos and reviews crowdsourced from a community of 5 million registered hikers, mountain bikers and trail runners. AllTrails claims the #1 Outdoors apps for iOS & Android with more than 3 million mobile downloads and reaches 15 million people each year through its website alltrails.com.
