Starting in 2016, iconic mountain bike race Su?dtirol Dolomites Hero is the new tourism partner of the leading international bike trade fair, Eurobike. The bike show will take place from 31 August to 4 September 2016.
Set in South Tyrol, an autonomous province in northern Italy, Su?dtirol Dolomites Hero takes place on 18 June 2016. It is billed as one of the hardest mountain bike races in the world: with a distance of 86K (54 miles) and an elevation gain of 4,500m (nearly 15,000 feet).
“We’ve gained a strong partner in the Su?dtirol Dolomites Hero for the next four years,” commented Eurobike Project Manager Dirk Heidrich.
“This cooperation enables Eurobike to do more than just present the latest bike product innovations. It will also help boost biking tourism, another important aspect of the bike industry that has been growing steadily for decades and has been an essential part of the industry’s leading fair.”
The tourist destination region of South Tyrol is also pleased to be in the spotlight at a main international trade fair for biking.
“We are very happy to be the Eurobike’s tourism partner,” said Gerhard Vanzi, Su?dtirol Dolomites Hero Chairman.
“The Dolomites region of South Tirol offers a myriad of biking options. As a destination for biking tourism, we may still be young, but we already have some great highlights to offer, such as the Hero — probably the hardest mountain bike marathon in the world — and the gondola tour all around the Sella group. The fair will give us the opportunity to draw global attention to our biking events and our other offerings for tourists.”
In the valleys of Val Gardena, Alta Badia, Arabba and Fassa, and on the high plateaus of Seiser Alm, Dolomites region of South Tirol holds numerous trails for all different kinds of bike and at all different challenge levels.
The crown jewel of the new tourism partnership – the Hero Race – has taken place every year since 2010; and the event hosted the 2015 MTB Marathon World Championships. On two trails, 60K and 86K (38 and 54 miles), over 4,000 participants struggle to overcome, respectively, 3,200m and 4,500m (10,500 and 15,000 feet) of cumulative elevation gain.
Eurobike 2016 will take place from Wednesday 31 August to Saturday 9 September, from 09:00 to 18:00 CET, and on Sunday 4 September, from 09:00 to 17:00. Eurobike 2016 Business Days (Wednesday to Friday) are exclusively open to trade visitors and accredited journalists. Eurobike 2016 Festival Days (Saturday and Sunday) are open to the general public.
The dates for next year’s 26th edition of Eurobike have also been set: 30 August to 3 September 2017.
www.eurobike-show.de
www.herodolomites.bike
