Three of North West England’s popular running events have announced a partnership with national radio station Heart.
Heart will become the exclusive broadcast partner across the North West for the UKFast We Love Manchester 10K taking place on Sunday 10 July, UKFast City Of Salford 10K on Sunday 4 September and the Matalan Merseyside 10K on Sunday 2 October.
In addition to sharing news and race announcements, Heart will encourage listeners across the North West to run and raise money for Manchester charity We Love MCR.
The We Love MCR charity has recently launched a new initiative ‘The Lord Mayor’s Future Champions’. Its aim is to identify the future generation of Olympic athletes in Manchester. The project will provide support, advice and the opportunity for budding athletes to train on track and field facilities.
Chris Bird, Chief Executive of Sports Tours International, who organise the races said “We are pleased to have Heart North West on board as our official broadcast media partner for the races and thrilled to have their help in encouraging people to run for the We Love MCR Charity.”
Dan Thompson, Commercial Director at Heart North West, added “We’re very pleased to be supporting the UKFast We Love Manchester 10K, UKFast City Of Salford 10K and the Matalan Merseyside 10K. These are fantastic events for a wonderful cause and we’re proud to be a part of them as the exclusive broadcast partner across the North West.”
Heart is the UK’s biggest commercial radio network with 9 million listeners. Heart presenters include Emma Willis, Stephen Mulhern, Emma Bunton, Jenni Falconer, Jason Donovan and Mark Wright. In February 2016, brand new station Heart Extra launched ‘playing non-stop feel-good music throughout the day’. Heart is available on 96-107 FM, DAB digital radio, at heart.co.uk, on the Heart app, on Sky channel 0111, Freesat channel 733 and Freeview channel 728.
www.sportstoursinternational.co.uk
www.justgiving.com/welovemcr
www. heart.co.uk
