SOLS, a pioneer of custom manufacturing, has announced a new brand partnership strategy to provide end-to-end footwear customization.
#PoweredbySOLS represents a new focus for the company, offering major shoe brands access to the unique MAPP3D platform, and enabling ExoSOLS, SOLS’ current consumer product, to be customized for brand partners.
As the custom footwear industry emerges, with NIKE, Under Armour, and Reebok charging full steam ahead, SOLS’ brand partnership program aims to accelerate the transition of mass-customized footwear from early adopters to mainstream markets.
“Brands licensing our platform can offer customized fit, at a wallet friendly price, without significant supply chain disruption as well as huge upside in terms of customer engagement, loyalty and product differentiation,” says Kegan Schouwenburg, SOLS founder and CEO.
“The entire shoe industry is moving towards mass customization, and the insole is the easiest place to start. It’s plug and play.”
According to the company, brands using the MAPP3D platform can expect to add their shoe data to the SOLS platform, and offer custom fit insoles at the point of shoe purchase, ‘enjoying increased revenue and customer satisfaction as a result, while dipping their toe into the world of digital manufacturing’.
SOLS adds that ‘#PoweredbySOLS technology works with any brand or style of shoe, and is relevant to brands seeking to increase the competitiveness of their innovation and technology portfolio without increasing their internal R&D budget. This level of customization represents a monumental change in the shoe industry, allowing both partners to benefit from this expansion of reach.’
SOLS plans to announce two major partnerships in the weeks ahead, on the consumer and medical side.
ExoSOLS are available for US$99 through the SOLS Custom Fit iOS application.
Founded in July 2013, SOLS Systems is a pioneer of custom mass manufacturing. SOLS combines medical research, technology and digital manufacturing to create products that are truly customized and mapped to fit each unique individual. To date, the company has raised more than US$23 million in funding from investors including Lux Capital, Founders Fund, Tenaya Capital and Melo7 Tech Partners.
