Having unveiled its new lines – dubbed ‘Big 42’ and ‘Color Series’ – at the recent Outdoor Retailer Summer Market trade show in Salt Lake City, Utah – Polar Bottle will introduce the new lines to the cycling community at Interbike 2016 (Booth 12172)
The latest releases from bottle specialist Polar Bottle are the result of ‘months of careful engineering, design and market trend analysis [that] have culminated in the launch of two new insulated bottle lines’ from the company.
Named for its 42-ounce size, Big 42 introduces the features and design of the company’s best-selling Polar Bottle Sport into one of the highest fluid capacity insulated squeeze bottles on the market.
Similarly, the ZipStream Color Series transforms the look of the 24oz sport with bold new opaque colouring and an upgraded high flow cap.
“Thanks to continuous engineering and design updates, our Sport bottle has stood the test of time,” said company Co-Founder and Head of Product Development Robert Heiberger, referring to the Polar Bottle Sport’s 22-year history in the water bottle market — where it was introduced as the first insulated squeeze bottle in 1994.
“Big 42 and the Color Series continue this tradition by innovating the size and look of the bottle, while still preserving the proven engineering and design.”
Both Color Series and Big 42 will be launched in select SKUs (stock keeping units) starting in 2017. The lines aim to expand Polar Bottle into new markets, ‘giving more consumers the option to select high quality, Made in USA craftsmanship in an increasingly crowded market of low quality lookalike bottles.’
