Tailwind Nutrition has expanded the use of non-GMO ingredients in its popular sports drink mix for athletes to the brand’s entire line of products. ‘Offering complete energy for athletes, Tailwind Nutrition is all-natural, dairy, soy and gluten free and is easy on the stomach.’
“By converting all of our products to non-GMO ingredients, Tailwind Nutrition is able to meet the needs of our customers who have been asking for this change,” said Jenny Vierling, Co-Founder of Tailwind Nutrition. “Our customers are our first priority and we are happy to offer them their favourite sports drink mix without having to worry about the source of ingredients.”
Tailwind notes that there is a growing concern amongst consumers about the potential health and environmental risks of genetically modified foods, leading to an increased demand for non-GMO food products. By creating its endurance drink mix with non-GMO ingredients, Tailwind Nutrition is ‘able to help their customers focus on their training and workouts without having to worry about where their fuel is being sourced.’
Tailwind Nutrition’s formula aims to take advantage of how the human body absorbs nutrients. By combining Tailwind’s fuel with electrolytes and water, the body is able absorb more of each of these elements, allowing athletes to perform longer at higher intensity.
Positioned as being ideal for all athletes, from marathoners to crossfit enthusiasts and cyclists, Tailwind Nutrition’s formula provides ‘rapid and sustained energy without upsetting an athletes’ stomach, replenishes electrolytes just as quickly as they are lost and is formulated to be used as the sole fuel source during training and competing, making gels and electrolyte pills obsolete.’
Tailwind Nutrition was founded in Durango, Colorado by endurance athletes. Its product, Tailwind Endurance Fuel, is ‘designed to be simple and complete, easy on the stomach, and tasty all day.’ According to the company, it contains all the calories and electrolytes an athlete needs while exercising and has a clean, light flavour that ‘tastes even better the longer you go.’
Billed as ‘All you need, all day. Really.’ The product is hydration pack friendly and available in seven flavours; Tailwind Endurance Fuel is also all natural and dairy, soy and gluten free.
