Trek Bicycle and cyclocross specialist Sven Nys have announced a partnership that includes support for the forthcoming Baal-based Sven Nys Cycling Center, sponsorship of Nys’ Telenet-Fidea cyclocross team, and a brand ambassadorship that will keep the former World Champion aboard the brand’s bikes in retirement.
This summer on the Balenberg in Baal, a state-of-the-art centre will open, allowing fans and enthusiasts to get ‘a complete off-road cycling experience through special events, professional calibre outdoor circuits, and training facilities for the champions of tomorrow.’
Trek, alongside NV Balenberg, have agreed to become the main partner of the centre – with Trek and its products playing a key role in its operation. The facility will also continue to be the home of the GP Sven Nys cyclocross race.
Additionally, NV Balenberg, alongside Trek and Bontrager, have signed a collaborative agreement with the Telenet-Fidea Cycling Team. In the coming years, the US bicycle manufacturer will support the team with bicycle and cycling equipment.
In addition to its relationship with the cycling enter and the Telenet-Fidea Cycling team, Trek has extended its relationship with Sven Nys. Sven will be closely involved with the future development of Trek products, testing of future cycling equipment, and representation of the brand.
