Vittoria has released its new price list for 2017, with the company noting that it is reducing already competitive pricing across its range of tyres. Simultaneously, Vittoria is aligning its pricing globally for consistency.
“A global pricing approach is a key instrument to protect both the independent bicycle dealers and the consumers with the right value for Vittoria products,” – said Willem Campagne, Group COO at Vittoria. “By aligning the prices at these new levels, Vittoria creates a unified and global standard. This approach protects and supports our bicycle retail partners worldwide, as it reduces the room for price fluctuations significantly.”
Vittoria notes that in the current challenging market, brands can frequently raise their distributor and/or dealer pricing to compensate for reduced demand. Vittoria in contrast adds that it caters to the wishes of consumers worldwide by reducing prices… ‘This ensures continued demand as well as stability of Vittoria product sales for all our distribution partners globally.’
Vittoria feels that it is ‘putting a firm stake in the ground, taking a progressive approach to offer incentives to stabilize pricing, thus maintaining the global value of products in the market.’
“Vittoria is known for its innovative and high-quality performance products” said Rene? Timmermans, CEO EMEA at Vittoria. “By lowering and aligning the pricing, Vittoria can consistently ensure both the right consumer product value as well as its competitiveness across all markets.”
He continued, “This is a win for the distributor, independent bicycle dealer and the consumer alike.”
The company adds that its new pricing policy sets a new Vittoria standard, which ‘offers benefits to everyone in the value chain while providing a sustainable model for Vittoria’s global future.’
Vittoria Industries is an international group that acquired the premium tubular tyres producer Vittoria Spa in 1990. Today, Vittoria Industries is one of the world’s leading manufacturers of bicycle tyres with an annual production of approximately 7 million tyres and 900,000 high performance tubulars and cotton tyres. Vittoria’s worldwide commercial operations are shared among three distinct regions: Vittoria SpA is responsible for Europe, Middle East, Africa and Latin America (EMEA & LATAM). Vittoria Industries North America is responsible for North America. Vittoria Asia Pacific is responsible for Asia-Pacific region. The group holding company, Vittoria Industries, carries out manufacturing and R&D at its fully owned Lion Tyres Thailand factory in Bangkok.
