TEAM Unlimited, owner and producer of the XTERRA World Tour, has entered into a television distribution partnership with Icarus Sailing Media that will significantly increase XTERRA television programming in Europe and beyond.
Icarus Sports, which annually distributes more than 20,000 hours of content through 85 broadcasters and 160 territories, recently expanded into outdoor sports and views XTERRA content as a valuable addition to its current offerings in water sports programming.
“Icarus Sports is very proud to partner with XTERRA and provide our world class distribution service to this amazing event,” said Jason Georgaris, Icarus Sports Chief Executive Officer.
The new distribution stream with Icarus Sports in Europe will complement XTERRA’s existing US distribution that includes airings on ABC, NBC, CBS, FOX, and FOX Sports Network, its international programming with ESPN stations in Oceania, Canada, Latin America, Japan, and the Caribbean, as well as its upcoming online distribution with Amazon Fire TV.
“In a relatively short time period, the XTERRA endurance sports platform has grown around the world,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “In our history, we have primarily distributed our award winning TV productions in the USA. Recently we expanded to South America, Australia, New Zealand and the Pacific Rim. However, we were lacking in our TV distribution in Europe where the XTERRA European Tour is strong and expanding. Through Kostas Koumargialis, our XTERRA partner in Greece, we were introduced to Icarus Sports and have developed a great relationship for the expansion of our media.”
The partnership begins this May with European distribution of the one-hour 2015 XTERRA World Championship show, with plans to add the hour-long XTERRA Pan American Championship and the 8-part XTERRA Adventures series of half-hour programs shortly. Details and a broadcast schedule will be available at xterraplanet.com/television.
TEAM Unlimited LLC, founded in 1988, is the Hawaii-based television, events and marketing company that brought off-road triathlon and trail running to the world under the brand name XTERRA. From a one-off race held on the most remote island chain in the world XTERRA has evolved into an endurance sports lifestyle brand with an international reach.
Over the past 20 years, XTERRA adds that it has transcended its status as ‘just a race’ to become a bona-fide way of life for thousands of intrepid athletes as well as an emerging brand in the outdoor industry. In 2016 XTERRA will offer more than 200 off-road triathlons and trail running events in 30+ countries worldwide and produce 10 adventure television shows for international distribution.
Icarus Sports is a leading media & marketing company specializing in the sport of sailing, outdoor events and water sports. Founded in 2008 as Icarus Sailing Media, Icarus Sports is now active in 45 countries in all continents with more than 25 employees and offices & partners in Athens, Istanbul, Incheon and Rio De Janeiro.
www.xterraplanet.com
www.xterracontent.com
www.icarussailingmedia.com
