ASICS has launches the FlyteFoam Fast Series for its NOOSA FF, GEL-DS TRAINER 22 and a colour-updated DynaFlyte, to ‘bring the FlyteFoam experience to runners who want to feel faster’. Powered by ASICS’ patented FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range foot types and running styles. In addition, ASICS is expanding its support offerings with the launch of ASICS Pace Academy on Runkeeper.
“We’re excited to offer the award-winning FlyteFoam technology to more runners across a new range of models,” said Paul Miles, Senior General Manager, Global Marketing Division at ASICS. “At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sport. So, in addition to our committed in-store foot experts, we are introducing Pace Academy, an exclusive in-app program that offers runners advice on how to improve their speed.”
‘Fast for everyone with FlyteFoam’
According to ASICS, the FlyteFoam Fast Series… redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam. It features three shoes engineered with lightweight cushioning to deliver a feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:
To help store visitors find the right shoe for their needs, ASICS stores worldwide use ASICS FOOT ID and Gait Analysis technology to provide advice based on specific running patterns and
In-store experts also coach runners of all levels on which shoe fits their running style, and share tips on training for a customized running experience. These experts are equipped with the most up-to-date information on ASICS new releases, including the next-generation FlyteFoam Fast Series.
The NOOSA FF, GEL-DS TRAINER 22 and updated DynaFlyte are ASICS’ newest products featuring FlyteFoam, ASICS’ patented midsole technology first introduced in the concept shoe MetaRun in 2016.
Introducing ASICS Pace Academy on Runkeeper
Alongside the FlyteFoam Fast Series, ASICS has introduced Pace Academy, a series of Runkeeper workouts, pro tips and inspiration from top athletes. ASICS Pace Academy will aim to serve as a platform to help runners improve their speed. Within the Runkeeper app, workouts will be tailored to each runner’s ability, complete with audio coaching.
ASICS Pace Academy will be available on the Runkeeper app from mid-April in English and from mid-May in other languages.
All three FlyteFoam Fast Series models will be available for men and women at ASICS online stores and select running outlets worldwide beginning 1 March 2017.
