In August 2016, British apparel brand Bonk announced that it was to close at the end of the year. However, following the announcement, the company reportedly received huge levels of support from its loyal customers, its followers and the wider swim, bike, run community, sparking a significant turnaround in fortunes.
Known for its triathlon inspired leisurewear and collections of performance gear featuring the ‘Live to train’ mantra, Bonk is back in business for 2017. Bonk has recently signed several apparel partnerships with leading endurance events in the UK, more details are expected soon – along with the news of new product launches planned for later this year.
Charlie Evans, Founder and Managing Director of Bonk said “It’s been a whirlwind few months; an incredible revival. Since making the announcement to close at the end of last summer the entire situation has been flipped on its head.
“The support we’ve received has been amazing and I am delighted to confirm that a new chapter in the life of this brand has begun, one that is hugely exciting.”
