From Play Sports Network, the group behind Global Cycling Network (GCN), the Global Triathlon Network (GTN) channel, which launched on YouTube, Facebook, Twitter and Instagram on 7 August, is aimed at triathletes of any ability, ‘from seasoned Ironman racers to first-timers, and everyone in between – with content that entertains and informs in equal measure.’
Specialist triathlon and road bike brand Cervélo notes that it is ‘the bike brand of choice for GTN’, which in just a single week earned more than 300K video views, 15.3K Facebook followers, and 4.3K Instagram followers. Cervélo time trial bikes feature on GTN’s promo videos and imagery – and the bike brand is clearly aiming to capitalise on the expected influence of GTN across the international multisport community.
www.cervelo.com
www.playsportsnetwork.com
www.shiftactivemedia.com
