Skechers Performance, a division of SKECHERS USA, has confirmed a ‘multi-year partnership extension’ of Skechers Performance’s title sponsorship of the Los Angeles Marathon. The deal, agreed with Conqur Endurance Group, the organizer of the Skechers Performance Los Angeles Marathon, builds on last year’s inaugural title sponsorship by Skechers Performance.
The Skechers Performance Los Angeles Marathon will take place on Sunday 19 March 2017.
As the title sponsor, Skechers Performance – a Los Angeles-based company – will continue integrated marketing and communications programming to increase the footwear and apparel company’s visibility in the months leading up to and during race weekend, as well as amplify the brand along the course.
Skechers Performance will also continue to maintain a strong footprint at the Health & Fitness EXPO, located at the Los Angeles Convention Center, taking place on Friday 17 March and Saturday 18 March. The expanded booth space will allow Skechers Performance to display its award-winning footwear styles as well as increase apparel and accessory offerings.
“We are proud to remain the title sponsor of the Los Angeles Marathon, especially since it is our local race and held in this incredible city, where we started Skechers back in 1992,” said Michael Greenberg, President, Skechers USA. “This year we are celebrating our 25-year milestone as an award-winning, global company headquartered in LA, and being the title sponsor is one exciting example demonstrating the growth and success of the company over the years.”
“As a global footwear brand with an ever-expanding reach, Skechers Performance is an ideal partner and we are equally thrilled to have them extend their title sponsorship with us,” said Tracey Russell, Chief Executive of Conqur Endurance Group. “Skechers Performance has shown a deep commitment to the participant experience through unmatched runner engagement, customized award-winning products and globally-integrated marketing and communications initiatives. The company’s reach and marketing acumen have been a tremendous support as we continue to increase our promotional activities worldwide.”
“Extending our partnership as the title sponsor of the Los Angeles Marathon demonstrates our dedication to the Los Angeles community and runners of all levels, from beginners in the sport to elite athletes such as those we sponsor,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “Our inaugural year was extremely rewarding and we continue to build on the success as we introduce new programs such as GORUNLA. We look forward to continuing to inspire race participants from around the world to meet and exceed their goals year-after-year.”
Excitement leading up to the race this weekend is mounting as Skechers Performance gears up to host over 60 runners from 35 countries as part of the brand’s 2017 GORUNLA campaign – a global marketing initiative that offers Skechers’ international partners the opportunity to partake in the marathon with a VIP experience.
Additionally, the company is welcoming back Skechers Performance elite athlete and the 2016 Skechers Performance Los Angeles Marathon defending champion – Weldon Kirui. Kirui won last year’s race with a time of 2:13:07 and broke the tape wearing the Skechers GOmeb Speed 3 – 2016 shoes. The field for the 2017 race will also include Skechers Performance elite athletes Jose Madera, who placed seventh at last year’s race, Olympian Kavita Tungar, and American long-distance runner, Heather Lieburg.
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