KASK today unveiled a refreshed website with a new look and added functionality. According to the company, ‘It makes deciding on your next helmet a well-informed, quick and hassle-free experience.’ The new, fully-responsive design and multi-language content makes product information more accessible, giving customers ‘everything they need to know to make a considered purchase, wherever they are and regardless of what kind of device they use.’
New website features include 3D simulation for every product so customers can clearly see all dimensions of a helmet and what it will look like from any angle. Viewers can then compare up to three helmets side by side to see how they differ in style, features and materials.
A new, unique feature for cycling helmets at KASK.com means that if a rider is new to a discipline, or is unsure of which model best reflects their style of riding, they can enter the type of riding they do and KASK will suggest a selection of the most appropriate helmets for that rider. Alongside these features, customers will also be able to access an online news service, complete with all the latest KASK product, sponsorship and event news.
Diego Zambon, KASK General Manager said “We have been working hard over the last year to perfect and implement these changes, we hope KASK customers will now have a better experience online with all the information they need, both on our helmets and our brand as a whole to help them choose such an important and essential product, allowing them to do what they love in style.”
The new website went live on Tuesday 14 March. It is available on all desktop computer formats and is optimised for handheld devices.
KASK.com also includes other markets besides cycling; these are snow, equestrian and safety. Each of these product categories will also benefit from the new, innovative features added to the cycling section.
KASK is an Italian company born in 2004 specialising in developing, designing and manufacturing helmets. Aimed at being innovative and attractive, the entire KASK collection is positioned as a perfect balance between technological excellence, functionality, safety, comfort and exclusive ‘Made in Italy’ design.
KASK cycling helmets are used by all kinds of riders across all disciplines – road, mountain bike, triathlon, track, cyclocross, commuting and urban. KASK is proud of its sponsorship of, and development in conjunction with, many leading teams and athletes. These include road teams: quadruple Tour de France winning WorldTour Team Sky road team; UCI Continental Tour team JLT Condor; and professional women’s teams including Cervélo-Bigla Pro Cycling, Wiggle High5 Pro Cycling, Lares Waowdeals and Team Hitec Products.
Sponsored professional triathletes include Chris McDonald, Michelle Vesterby, Asa Lundstrom and Leanda Cave. KASK also sponsors the German Centurion Vaude mountainbike team, Focus XC, US MTB star Sonya Looney, 3 Rox Racing and in cyclocross Jeremy Powers and the Aspire Racing team.
In addition to helmets, KASK has recently expanded its cycling offering to include eyewear under the KOO brand, with the first product, a collection named ‘Open’ launched in 2016 and available now.
