Team Sky has confirmed a new apparel collaboration with Henri Lloyd. The British brand, a global market leader in technical sailing and lifestyle apparel, is joining up with Team Sky as the team’s new Off Bike Clothing Partner.
Henri Lloyd has supplied leading teams and sports people for over half a century and ‘boasts extensive knowledge and expertise in innovative fabric technology and design’. Team Sky riders and support staff will be kitted out in the latest apparel from Henri Lloyd Sport, which is billed as a new collection of transitional and multi-activity performance apparel.
Announcing the partnership, Team Sky Team Principal Sir Dave Brailsford said “Henri Lloyd is an iconic British brand with its roots in Manchester. Like Team Sky, they are extremely proud of that heritage.
“Throughout their history Henri Lloyd have led the way in the science, design and production of best in class technical wear, which is made to take on the toughest conditions – from extreme temperatures to rain, wind and snow.”
He continued, “Henri Lloyd understand elite performance needs and they work with those who have to be at their best in extreme environments, from the America’s Cup through to Formula One. They are continually looking for advancements and new solutions to the same challenges that we face as we race and train in all conditions around the world.
“We are excited to begin collaborating with Henri Lloyd, sharing and benefitting from their knowledge and working together to ensure Team Sky stay ahead of the competition.”
Martin Strzelecki, CEO of Henri Lloyd, said “We are thrilled to announce our official partnership with Team Sky, a team that reflects our shared values of innovation and performance. We are very excited about our future together and wish the team every success for the forthcoming racing season.”
www.teamsky.com
www.henrilloyd.com
