Sena, a specialist in Bluetooth innovation for the motorsport and outdoor activities markets, will be back for the second year at the 2017 Interbike Trade Show in Las Vegas. After this year’s release of the X1 and X1 Pro Cycling helmets, Sena has earned a coveted spot in the cycling industry, including a 2017 Interbike Innovation Award.
Interbike 2017 returns to the Mandalay Bay Convention Center in Las Vegas, beginning with OutDoor Demo in Boulder City, Nevada, on 18-19 September 2017, followed by the Interbike Expo on 20-22 September 2017.
At Interbike 2016 Sena debuted its X1 and X1 Pro Cycling helmets, billed as the world’s first fully integrated Bluetooth cycling helmet allowing for seamless smartphone connectivity via Bluetooth 4.1 to listen to music, GPS navigation, make and answer phone calls, and even receive data from fitness apps through the built in HD quality speakers.
The X1 Pro is an all-in-one package, which includes a QHD bicycle helmet camera in addition to the many features already packed into the X1. X1 Pro users will be able to use the Sena Camera App to instantly preview and download footage. The X1 retails for US$199 while the X1 Pro will retail for US$349 when it hits the market later this year, available through buysena.com and local retailers.
Sena is expanding its cycling helmet line with the Sena R1 Bluetooth integrated Road Cycling Helmet, an aerodynamically designed helmet that is equipped with MIPS and has the same feature set as Sena’s original X1. Sena also has two additional helmet prototypes on display at the Interbike show this week, along with Sena’s existing outdoor activities product line.
“This is our second year at Interbike and we’ve been working on expanding our product line and are ready to show the industry our latest innovations.” says Sena CEO, Tae Kim “We’re proud to have taken our proven technology from the motorcycle industry and show the cycling world what they’ve been missing.”
Sena adds that Interbike is unique among other cycling-industry shows, being that its first two days are outdoor demo days where dealers, retailers, and members of the media have the opportunity to ride and test out the products they will then see on the show floor. The following three days are expo days offering retailers and media members an exclusive look of new products.
Held just off of the Las Vegas strip at the Mandalay Bay Convention Center, the show is expected to see over 20,000 attendees, and Sena will be located at Booth #21181 during all three expo days.
