Having kick-started its title sponsorship of the Los Angeles Marathon in 2016, Skechers Performance, a division of SKECHERS USA is back in the title seat this year. Continuing as the title sponsor of the Los Angeles Marathon 2017, Skechers has new activations and a ‘footwear and apparel collection that encapsulates the city’.
This year, Skechers Performance has launched Road to Los Angeles – a global marketing initiative that offers Skechers international partners the opportunity to partake in the marathon with a VIP experience. According to the company, ‘the response was fantastic’. In total, Skechers Performance will host over 60 runners from 35 countries to race the iconic ‘Stadium to the Sea’ course.
The Road to Los Angeles initiative was created in order to further global awareness of the Skechers Performance Los Angeles Marathon and bring brand-awareness to consumers in Skechers’ international markets.
The team includes seasoned international athletes such as: Kavita Tungar, who holds the current 10K national record in India; first time marathoners Sophie Geoffrion and Chloe Rochette from Canada who own a health and wellness company called Happy Fitness; as well as media personalities and icons including Zarelda Goh, Editor of Shape magazine in Singapore; Gerald Anderson, actor, producer and triathlete from the Philippines and Chan Kwok Keung, who is known for popularizing trail running in Hong Kong and has taught over 3,000 students in the past 20 years – free of charge.
Skechers Performance is capturing the runners’ journeys as they train for the marathon on SkechersGOrunLA.com and via each runners’ social channels using the hashtag, #GORUNLA.
“Our inaugural title sponsorship of the 2016 Los Angeles Marathon was extremely successful, and this year, we wanted to build on our record-setting international growth by creating an experience for as many international partners as possible,” said Rick Higgins, SVP, Merchandising/Marketing at Skechers Performance.
“As a global brand, the Road to Los Angeles campaign is bringing together not only the Skechers international community, but also the running community, with one remarkable race experience here in Los Angeles. Watching people from all different walks of life and various running experience levels train for the marathon has been exciting – they really have embraced the DNA of the Skechers Performance brand.”
Skechers Performance will also debut official race merchandise – including the limited edition footwear and apparel – on Skechers.com on 1 March 2017. The Los Angeles collection consists of top styles from the brand’s spring 2017 footwear line including the award-winning Skechers GOmeb Razor, the Skechers GOrun Ride 6, and the Skechers GOrun Forza 2.
Meanwhile, Skechers Performance is also launching an additional style in a very limited release, which will only be available at the Skechers Performance official race merchandise booth – the GOrun Forza 2 OMG model. This style has a ‘bold Los Angeles graphic’ across the shoe from heel to toe.
Finally, Skechers Performance will have an expanded official race apparel collection including technical run shorts, leggings and tops, as well as casual tee shirts and run accessories including run belts, hats and water bottles. All Skechers Performance official race merchandise will be available at the Skechers Performance Los Angeles Marathon Expo, which is open to the public at the Los Angeles Convention Center on 17-18 March 2017. Limited edition items will also be available for purchase online at Skechers.com and at select Skechers retail stores.
www.lamarathon.com
www.GOskechers.com
www.SkechersGOrunLA.com
