Compression sock innovator, PRO Compression has teamed up with SMACK! Media to help plan and implement strategic marketing, copywriting, public relations and athlete campaigns for 2017.
Known for its eye-catching designs, PRO Compression socks and sleeves are made using a proprietary blend of nylon and poly materials, which after years of fine-tuning, are ‘optimally constructed to enhance performance’. Founded by athletes, the company uses ‘true graduated compression in its socks, meaning that the amount of compression decreases as the distance to the heart decreases, activating the ideal blood flow to help the body recover faster.’
From the classic ‘tube sock’ look to holiday designs, PRO Compression aims to constantly create new and fresh designs that are ‘not only functional and incredibly comfortable, but inspiring and fun as well.’
From professional athletes to golfers, travellers and nurses, PRO Compression offers socks designed to suit a wide variety of consumer needs. The brand is popular for its ‘Sock of the Month’ alongside custom collections, such as the ‘Dream Big’ sock inspired by PRO Compression athlete, professional runner and mother, Stephanie Bruce.
“Dream Big is a way of viewing yourself and your goals, while also putting in the necessary work today in order to become closer to achieving those goals,” said Bruce. “Dreaming Big means reaching far past your reality into the stars. That idea sparked the creation of a galaxy of stars and the moon on the Dream Big socks.”
All PRO Compression socks and sleeves are designed and manufactured in the USA. According to the company, domestic US manufacturing allows PRO Compression to deliver a world-class product, as it has complete control over the design, manufacturing and quality of every pair that ships.
“We are excited to partner with SMACK! Media to help us promote the benefits of PRO Compression alongside our story,” said Eric Smith, CEO and Co-Founder of PRO Compression. “We have known the SMACK! Media team for years, and are confident in their ability to help our brand to grow and reach more feet than ever before.”
“As a team of athletes, we know how critical recovery is for both performance and day to day wellness,” said Elisette Carlson, Founder of SMACK! Media. “Aside from loving their designs, technology and high quality products, we’re excited to work alongside a passionate team that I’ve personally watched grow over the years.”
