The team behind the Sports Technology Awards – dubbed ‘the Oscars of sports tech’ – has announced its new relationship with leading Chinese sports agency, CoSports, to expand the awards brand across Asia, starting in China.
The awards, positioned as a global competition recognizing tech-led innovation in sports, will work with CoSports to ‘create multifaceted events to inform the market and introduce brands from the west to leading Chinese sports organizations’.
The first awards ceremony will take place in China in 2018 ‘offering an entirely different proposition to the existing London event which is currently in its fifth cycle’.
Rebecca Hopkins, CEO of The Sports Technology Awards Group, said “Our collaboration with CoSports comes at a very exciting time for sports and technology in China. These industries are priorities within the government’s Five Year Plan and the passion for both sectors – amongst consumers and Chinese businesses – is evident throughout the region.”
She continued, “It bears saying that the Sports Technology Awards Asia Pacific (STAAP) does not duplicate our London ceremony as that remains a globally unique entity. With CoSports, we will create a wider proposition which adheres to our values of informing, recognizing and celebrating tech-led innovations in sport. CoSports’ track record in China makes this an industry-changing partnership, a prospect which excites us both.”
Yibo Feng, CEO of CoSports, added “The Sports Technology Awards enjoys an excellent reputation worldwide, so it made sense to engage with its management team when we decided to expand further in this sector.
“We have a wealth of initiatives planned throughout the whole country, creating a very compelling proposition for companies in the west targeting the Chinese market, as well as Chinese and Asian brands, and business leaders seeking to elevate their profiles.”
www.sportstechnologyawards.com
