Triathlon Business International (TBI) has today announced that Dr Amy Thayer, Director of Research at Achieve, will be speaking at the Race Director breakout session on Monday afternoon, 23 January 2017, as part of TBI’s 7th annual business conference in Dallas, which runs from 22-24 January.
Thayer will be addressing the highly discussed topic of millennials, a group that is the first generation to come of age in the new millennium. There are more than 83 million millennials in the United States today, and they have surpassed baby boomers to become the largest living generation in the country.
Millennials are seen as a key audience that the business and sport of triathlon needs to reach – along with youth – to energize growth and success. Thayer will help attendees understand who millennials are, what makes them tick, and provide some strategies that can be used to reach and activate them.
Achieve is a full service research and marketing agency for causes, and the parent company of RacePartner. As Achieve’s Director of Research, Thayer is responsible for identifying and devising appropriate methodologies and data-collection strategies for projects like the Millennial Impact Report and the Millennial Running Study. She previously served as the Associate Director of Research at the Indiana University Lilly Family School of Philanthropy. Thayer earned her PhD in Human Nutrition, Foods, & Exercise (Virginia Polytechnic Institute and State University); an MSRA in Recreation Administration (University of North Carolina, Chapel Hill); and a BS in Secondary Education (University of Dayton).
2017 TBI Conference registration
A current conference schedule can be found on the TBI Conference webpage. Current registration fees for the 7th annual TBI event are US$795 for current TBI members and US$895 for non-members. Registration includes all sessions, meals, the networking events and one ticket to the Ron Smith Awards celebration.
The TBI conference program, additional information and a registration link for the 7th annual conference can be found on TBI’s conference website. TBI is offering a last-minute registration discount of US$75 for anyone who wants to attend; (use the code FORWARD).
For the first time, TBI and USA Triathlon are collaborating to consecutively present their respective annual conferences. Once individuals register for the TBI Conference they can register for the USA Triathlon Symposium at a 25% discount. Sponsors of the 2017 TBI Conference include The ACTIVE Network; the Dallas Sports Commission; Headsweats; Endurance Sportswire; Bicycle Retailer and Industry News (BRAIN); TriBike Transport; PlayTri; Ticket Guardian; and Interbike. TBI Corporate Partners are Ashworth Awards, MPA Event Graphics and FinisherPix.
Registration rates for the 2017 Annual TBI Conference presented by ACTIVE Network:
- 11 January and after: US$795 for members / US$895 non members
Companies interested in conference sponsorship or Expo space should contact feedback[at]triathlonbusinessintl.com. Conference details and online registration are available online.
