Endura has a lot to celebrate at this year’s Eurobike international cycle trade show. Not only does 2018 mark the 25-year anniversary for the cycling apparel brand, it is also the centenary of women in the UK and Germany winning the right to vote.
A release from Endura notes that the company prides itself on a ‘track record and commitment to gender equality and work with an unrivalled host of world class female athletes across all of cycling’s various tribes: road, MTB, track and triathlon, and they’re proud to call them part of the Endura clan.’
The Scottish company’s sponsored athlete roster includes World, European and National Champions as well as race winners at the very highest levels of sport. Endura’s overarching theme for Eurobike 2018 is therefore ‘AllTribes, AllWoman’, as a celebration of women’s achievements in society as well as sports. Endura is also celebrating a host of new, innovative, fresh products across road, MTB, commute, urban and triathlon clothing as well as categories such as helmets and eyewear.
- MTB: MT500 off-road apparel and protection
- Road: 2019 Limited Graphics Collection – Psychotropical apparel
- Urban/ Cycle Touring/ Leisure: Hummvee Chino Short with Liner Short
- Helmets: MT500 Full Face Helmet, MT500JR Youth Helmet
Endura will be at Eurobike 2018 at booth A7-201 – with a booth party on Sunday, 8th July 2018, from 18:00 CET.
