British urban cycling brand Beryl has launched the Laserlight Core to the Kickstarter community. The flagship light from the company’s next generation of products has a goal of raising US$50,000 / £38,000.
The first generation of the Laserlight was initially launched via the Kickstarter community in 2013. The light was created to tackle one of the biggest problems for city cyclists: being caught in the blind spot. By 2016 the Laserlight technology was incorporated into all of London’s Santander Cycles bike share scheme as well as on a selection of New York’s Citi Bikes.
The Laserlight Core has Beryl’s patented laser projection technology, combining a white light and a laser image to beam out of blind spots, junctions and situations where riders might otherwise be unseen. Cased in a durable Carbon Grey polymer, the Core is designed to be lightweight for the city commuter.
In a release, Beryl cited an independently-funded report by the Transport Research Lab. This reportedly demonstrated that the Laserlight reduces blind spots of other vehicles by up to 97%, increasing rider visibility to vehicles by up to 32%.
The laser feature is complemented by a 400-lumen white light to provide further visibility on the road and attaches to the front handlebars with a tool-free silicone bracket. The product is battery-powered with micro-USB for charging.
The fully waterproof design has up to 41 hours battery life and the 400-lumen white light ‘makes sure riders can see clearly – and be clearly seen’.
Emily Brooke, Founder and CEO at Beryl (formerly Blaze) said “We decided to return to the Kickstarter community to launch the Laserlight Core, as Kickstarter played a crucial role in the launch of our business back in 2012. This gives all those who have supported us since the beginning the first chance to buy our second generation Laserlight.”
The Laserlight Core is available on Kickstarter with early bird discounts starting at 40% off the RRP of £69.99. Units will be shipped before Christmas.
