Gym and fitness studio chain Digme Fitness – a specialist in spin, gym & HIIT classes – has announced a new partnership with premium activewear brand, Every Second Counts (ESC), which creates performance-led activewear designed for busy, style-conscious men and women.
The partnership will aim to be exclusive in nature and will be Every Second Counts’ first foray into collaborating with a boutique fitness studio. It will retail in Digme’s four existing boutique fitness studios in Blackfriars, Moorgate, Oxford and Richmond-upon-Thames, as well as Digme’s new site in Rathbone Square, just off Oxford Street in London’s West End, which is set to open in summer 2018.
ESC will also provide Digme’s instructors with the latest styles to wear as uniform. The partnership will be seek to be collaborative and multi-channel, and will be complemented with regular events and pop-ups, online content and influencer activity.
Every Second Counts currently has seven brand ambassadors, including high-profile personal trainer Lawrence Price and diet and nutrition expert Megan Rossi.
Caoimhe Bamber, Digme’s Founder, said: “We’re absolutely thrilled to be working with Every Second Counts and really excited by what we have planned for the partnership. I’m a huge fan of ESC clothing – it looks great and it’s so comfortable to wear for running, spinning and training. We can’t wait to see our wonderful team sporting the ESC range.
“At Digme, we place huge importance on partnering with the right brands, with whom we can create successful, long-lasting relationships. There’s a great symmetry with ESC and their ethos and ambitions, so we’re looking forward to a healthy and fruitful partnership.”
Sally Dixon, Founder of ESC, said “We’re very excited to be partnering with a brand that has as much passion as we do when it comes to wellness. Caoimhe and her husband, Geoff, have created a formidable portfolio of fitness studios all with a fantastic community spirit. We’re proud to be dressing their team of enthusiastic and inspirational instructors and thrilled to be part of their retail environment. I am looking forward to many exciting events with Digme Fitness and Every Second Counts.”
