FitVine Wine, a pioneer in the wine industry and creator of wines that are low in sugar, calories, carbs and sulfites, has selected SMACK! Media to support the company with a ‘refreshed brand strategy and continued growth through authentic and targeted public relations and brand influencer programs.’
FitVine Wine was born when friends made a pact to ‘craft amazing wines that would complement their active lifestyles rather than comprising their fitness goals.’ As active individuals who were always cycling, running, skiing, paddle boarding, or just enjoying the outdoors, they were driven to combine their passions for wine, fitness and health with an ethic for sustainability.
To produce wines that are clean tasting, rich in flavour and deliver the mouthfeel and alcohol proof consumers expect, FitVine notes that it invests extra time and care into all processes from selecting the grapes to a proprietary fermentation process. FitVine prioritizes high quality and ethical standards by only using premium grapes from small farmers who focus on quality over quantity.
The brand owners add that the extended fermentation process is what differentiates FitVine Wine from competitors. This process ferments to dry and thereby lowers sugar levels. The results are wines that average less than 1.2g of sugar per litre or 0.2g per 5oz glass. The Chardonnay, Sauvignon Blanc and Pinot Grigio average approximately 90 calories and 3g of carbohydrates at 13.4% alcohol (per 5oz glass). The Cabernet and Pinot Noir average approximately 95 calories and 3.4g of carbohydrates at 13.9% alcohol (per 5oz glass).
The fermentation process also allows FitVine to extract more colour and tannins by filtering all wines with both diatomaceous earth and micron pads so they are gluten free and vegan friendly. All wines contain sulfites at <35 ppm (parts per million).
“We are eager to partner with SMACK! Media to help us fine tune elements of our brand and look to introduce FitVine Wine to more consumers,” said Mark Warren, Co-Founder of FitVine Wine. “We connected with SMACK! Media a few years back on a personal level, and have always been impressed with their reputation and the team’s track record, passion, and deep authentic connection to the world of health, wellness, nutrition and beyond.”
“We are a team of athletes at SMACK! Media and while we continually push our fitness goals, we also believe in kicking back with a glass of wine,” said Elisette ‘Eli’ Carlson, Founder of SMACK! Media. “While there are cleaner alternatives to alcohol on the market, most of them sacrifice flavour. FitVine does not and it’s evident from the growth and positive feedback they have experienced. We’re honoured to help accelerate this growth through refreshed brand and digital campaigns.”
