The first I MOVE LONDON RELAY – a world-record running relay attempt in London – is now underway. The challenge – organised by runner Danny Bent and ‘powered by sport performance brand, ASICS’ – will aim to unite London communities and see runners cover 4,000 miles across the UK capital, over one month, in an attempt to break the Guinness World Record for the world’s longest, continuous running relay.
On Friday over 100 runners gathered at Potter’s Field Park, Tower Bridge, for the start of the I Move London Relay. Joined by Daley Thompson CBE, runners from all 32 London boroughs ran the first leg of the 4,000 mile run.
The world record attempt for the longest, continuous relay will last for 30 days and 30 nights. Its aim is to raise money for charities such as The Running Charity, helping to end gang culture, break down the stigma of mental illness and support homelessness.
Danny Bent, Founder of the I MOVE LONDON RELAY said “I am so happy to see the start line full of people from all over London, especially on such a sunny and beautiful evening. I truly believe in the power of sport and its ability to bring people together. That’s why we developed the I MOVE LONDON RELAY, to unite London through the simple action of running.
“Homelessness affects 170,000 people in London, 1 in 4 of us suffer from poor mental health and gang culture is an issue that affects communities city-wide. Through the creation of the world’s longest relay we want to bring together every corner of London, celebrate all of us and raise some cash for those that need it.”
Cathy McGinnis, Marketing Manager at ASICS UK, said “It gives us great pleasure to be announced as the title sponsor of the I MOVE LONDON RELAY. Our philosophy has always been to inspire people to lead a happier and healthier life through the power of movement, and we believe that the I MOVE LONDON RELAY is the perfect event to showcase this in action. We’re looking to get the whole world moving – so we hope to see you all there!”
Alex Eagle from The Running Charity added ”The Running Charity is delighted to be part of the I MOVE LONDON RELAY. We believe that running builds resilience, confidence and self-esteem of 16-25-year-olds who are homeless or at risk of homelessness. Like the work we do at The Running Charity, the I MOVE LONDON RELAY will show that through running young people can make a real social change for good in their community and for themselves.”
