At the end of October, Swedish lifestyle brand IAMRUNBOX launched its second Kickstarter campaign for a ‘re-engineered, functional yet stylish everyday backpack’. The campaign hit its target during the first 20 hours of going live.
On 30th October at 14:00 CET the active lifestyle brand launched its second Kickstarter campaign entitled: ‘Made for Motion: Everyday Backpack & Packing Kit’. Within the first 20 hours the campaign hit its goal of US$10,000. The campaign is still running until 2nd December with early bird deals available for those that sign-up.
IAMRUNBOX did its first successful Kickstarter campaign in 2016 for ergonomic backpacks and packing solutions for active commuters. The latest ‘Made for Motion’ campaign offers up a backpack and tailored packing solution for work and leisure time designed with focus on what is essential.
Underlying its ‘Made for Motion’ campaign, IAMRUNBOX has developed the Spin Bag. This multi-use backpack is positioned for multiple occasions, from travel to commuting or workouts. It comes in two different sizes, having 18 (US$189) or 30 (US$249) litres of volume.
Alongside the backpack, there is a Packing Kit designed to fit the Spin Bag. It includes a Garment & Laptop Carrier, either small (US$79) or large (US$89), and a set of three Packing Organizers (US$59). The additional Camera Bag protects and organizes creative gear. The Packing Kit can be used in combination with the Spin Bag or separately with either a handle or shoulder strap.
