The Cycle Show 2018, the UK consumer show for cycling, is gearing up for September 2018 with two of the biggest names in racing set to appear at the show at Birmingham’s NEC. Team KATUSHA Alpecin’s lead sprinter, Marcel Kittel and British rider Alex Dowsett are the first riders announced to make an appearance; and they will be wheeling into the show on Saturday 29th September and Sunday 30th September respectively with Canyon Bikes.
Marcel Kittel, one of the fastest sprinters in the world with 19 Grand Tour stage wins to his name, is one of the most decorated German sprinters of all time and the only German to have worn every jersey at the Tour de France and Giro D’Italia. Alex Dowsett has remained a true time-trial specialist since his formative year in the British Olympic Academy, and went on to win Gold at the Commonwealth Games in 2014, and break the hour record in May 2015.

Taking place at the NEC Birmingham between 28-30 September, The Cycle Show organising team note that it will be ‘the best place in the country to see, try and buy the latest 2019 bike models from the leading brands’. With free test tracks featuring the latest road bikes, MTBs, electric and kids’ bikes, visitors will have the option to ‘try before they buy’ alongside benefiting from special show offers on cycling gear, accessories and kit.
Visitors will be able to put their questions to Marcel and Alex when they appear on the Main Stage; and VIP ticket holders will have the opportunity to rub shoulders with both riders in the VIP Lounge for signings and photos.
Marcel Kittel’s and Alex Dowsett’s guest appearances are just one aspect of The Cycle Show this year.
For families with kids, there will be two kids tracks to get youngsters riding. One of Europe’s leading bike manufacturers, Cube, has ploughed all its expertise into a range of kids’ bikes. Kids will be able to try the Kid 200, Kid 240 and Stereo 140 ranges at the show on a purposely built test track. Islabikes are also providing a full fleet of lightweight, proportionately designed children’s bikes racked up and available to test ride on The Islabikes Kids Track.
Experts will be on hand to answer questions and offer advice. For slightly higher-octane actions, the Extreme Bike Battle will provide a chance to see adrenaline fuelled, jaw-dropping stunts from across the BMX and MTB world – with the UK’s #1 BMX ranked rider Lee Musselwhite on hand to show kids how to master the BMX.
Elsewhere, the ebike zone will showcase the latest brands shaping the future of electric bikes and for those new to the cycling world, New2Cycling Hub in partnership with free2cycle will provide all the help, advice and know-how needed to increase confidence and enjoyment of cycling. Free to use, with regular demos, talks and advice throughout all three days, the New2Cycling Hub will be a place to learn more about cycling, or start a journey into the world of cycling.
Opening Times (BST)
- Thursday 27 September: Trade Day
- Friday 28th September: 09:30 – 17:00
- Saturday 29th September: 09:30 – 17:00
- Sunday 30th September: 09:30 – 17:00







