Spanish bike brand Orbea has bolstered its UK distribution base – having confirmed a partnership agreement with Cycle Republic. The agreement sees Cycle Republic offer its customers the full range of Orbea bikes across the retailer’s growing nationwide retail network.
“When determining our ongoing strategy for the UK market, we decided that a partnership with a strong national chain was imperative to achieving our goals,’ said Damian Hackett, Orbea’s UK & Ireland Country Manager. ‘You only have to look at Cycle Republic’s Google reviews to see how highly they are regarded by their customers, and that made a big impact on our decision.”
Cycle Republic Managing Director Peter Kimberley said “We are delighted to have partnered with Orbea, a fantastic brand steeped in history that produces some of the world’s finest bikes. The team at Orbea have developed an incredible range for 2019 and really pushed the boundaries. We will stock a comprehensive range online and all our shops will have nearly 20 bikes in each shop including road, MTB, hybrid, women’s & kids bikes, plus the innovative Orbea Gain ebike which I am sure our customers will find really exciting.”
Orbea’s Damian Hackett added “Orbea is growing well in every category – with road, MTB and ebike sales all contributing very positively to our performance figures. Cycle Republic represents a significant strengthening of our national distribution network, and their business plan and trajectory is very reassuring to us.”
Cycle Republic is a cycling retail specialist that opened its first store at Euston Tower, London, in December 2014. With the opening of a new flagship store in Canary Wharf, Cycle Republic now has 8 stores across London: Canary Wharf, Fenchurch, Twickenham, Battersea, Bloomsbury, Euston Tower, Purley and the West End. An additional 13 shops are located in Bristol, Norwich, Nottingham, Manchester, Southampton, Birmingham, Leeds, Edinburgh, Cheltenham, Reading, Derby, Glasgow and Gateshead.
Cycle Republic adds that it offers exclusive bikes, accessories, clothing and repairs from inner-city locations to provide exceptional choice, convenience and value to cyclists. Bike brands listed include: Boardman, Marin, Basso, Orbea, Genesis, Colnago, Haibike, KTM, Ridgeback, Gtech, Lapierre, Gocycle, Quella, Haibike Pendleton – with accessories from Morvélo, Altura, Northwave, Endura, Smith, Hump, Proviz, Lezyne, Fabric, Mavic, Giro, Bell, Kask and Bern.
