Saucony, a division of Wolverine Worldwide, has named Don Lane as Chief Marketing Officer, effective immediately. In this role as CMO, ‘Lane will be responsible for strategic development and execution of Saucony’s global branding initiatives.’ This includes brand positioning, direct-to-consumer, advertising, and digital strategies.
Don Lane will report directly to Anne Cavassa, President of Saucony. He joins Saucony from DraftKings, the Boston-based global sports technology and entertainment company, where he served as Senior Vice President, Brand and Creative. Prior to that, Lane spent more than two decades at global creative agency Arnold Worldwide, most recently as Managing Partner, Executive Director.
“Don is a passionate, seasoned visionary who drives brand growth and excitement through relentless consumer focus and compelling brand storytelling,” said Saucony company President Anne Cavassa. “He comes to Saucony with a dynamic blend of creativity, brand strategy and data-driven insights that will help us advance a focused marketing offense across all of our global platforms.
“As an individual, Don is truly emblematic of our brand purpose-to empower the human spirit-reflecting an authentic, collaborative and inspiring leadership approach that earns trust and commitment. All of us at Saucony are so pleased to have Don join the team as we continue to transform and lead the brand into the future.”
“I’m truly honoured to be given the opportunity to lead the marketing efforts of such a global and iconic running lifestyle brand,” said Lane. “As an avid runner, I’ve been enamoured with Saucony’s ongoing commitment to creating the best experience for runners everywhere. I look forward to working with Anne and the whole Saucony team, building on the great work they’ve already accomplished in creating deep and meaningful relationships with runners today and well into the future.”
