Digital race bag specialist, eventbaxx, has got together with SnowMasters Special Effects, a leading experiential marketing company in India, for the reselling of digital race bags on the Indian market. Along with eventbaxx, SnowMasters will from now on provide races in India with its digital race bag technology that displays content on an online platform and connects organizers, sponsors and runners with one another.
The eventbaxx system helps to deliver improved customer satisfaction and provides an online and mobile channel for sponsor revenue for races. Marc Grewenig, co-founder of eventbaxx said, “We already have a great basis of small to large races in Europe and the US that are benefiting from our software. With this partnership, we are looking forward to entering the Indian market which offers a lot of opportunities for us.”
“We are excited to partner with eventbaxx,” said Kunal Khinali, Managing Director of Snowmasters. “It provides us an opportunity to further help organize the growing endurance sports industry in India. First, we launched Pic2Go to shake up the participant photography business and now we have Digital Race Bags which will allow us to eliminate tons of flyers that are added to the goodie bags from sponsors and improve our carbon footprint.
“It also makes it so much easier for race directors and sponsors to communicate with the runners. It will benefit all three stakeholders of a running event. At Snowmasters we will keep adding technology to take the running experience to the next level.”
Snowmasters, founded in 2011, is a leading experiential marketing company in India. It notest that it has been part of more than 1,800 event campaigns from inception until now. Snowmasters got into endurance sports in 2015 by introducing Pic2Go, with bolt-on services including the provision of technologies for engagement, digital race experience sharing and branded race photos & videos (
Snowmasters has been part of more than 100 races over the last three years and will now make the eventbaxx digital race bags available in India.
Founded in 2015, eventbaxx technology enables race organizers to enhance digital communication and sponsorship opportunities. The tailor-made solution helps to provide a ‘real time return-on-investment analysis and evaluation’. eventbaxx is used by leading race organizers such as the BMW Berlin Marathon, Swiss City Marathon, Golazo, The Color Run, Infront B2Run Series, Wings for Life World Run and more.
