IRONMAN has confirmed a partnership with pain relief brand Aleve, which will centre around the 2019 Vega IRONMAN World Championship.
Bayer-owned Aleve will sponsor the event’s ‘No Pain, No Gain Mile Challenge’, in which runners who achieve the quickest time in the sponsored mile will receive a prize provided by Aleve.
As a pinnacle of endurance sport racing, over 95,000 athletes compete internationally to qualify for the IRONMAN World Championship at more than 40 global IRONMAN events each year.
“It’s an exciting time for IRONMAN, and it’s a great opportunity to partner with Aleve, a leader in this field and a brand our athletes use – whether they are professional athletes, weekend warriors or everyday enthusiasts,” said Matthieu Van Veen, Chief Revenue Officer for The IRONMAN Group. “We are glad to welcome Aleve to our `Ohana.”
“Whether during training or after the big event, these athletes need safe and effective solutions that allow them to address the muscle aches and joint pain that could hold them back from being their best. This is why the collaboration with Aleve for the IRONMAN World Championship is such a perfect match.”
IRONMAN adds that ‘Aleve is a proven and trusted choice for minor back, body, and muscle aches, as well as other common types of pain with which many athletes are familiar.’ It claims to last longer than other over the counter pain relievers.
Lisa Tecklenburg, Bayer’s Vice President Pain/Cardio, said “When people hear ‘IRONMAN’, they know that it stands for overcoming obstacles to reach the pinnacle of performance. Aches and pains can be obstacles as well, for all of us – whether we are athletes or work in an office chair.
“The team at Aleve understands how important it is to all of us that we can perform at our highest levels. Our partnership with IRONMAN exemplifies this spirit, and we are proud that Aleve’s proven benefits will be highlighted as part of this iconic racing event.”
Viewers of the 2019 Vega IRONMAN World Championship can enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW on Facebook Watch – www.facebook.com/IRONMANnow/ – and through regional television coverage, including NBC Sports in the United States.
Last year’s IRONMAN World Championship live coverage included everything from the early-morning body marking to the final-hour finish-line celebration and ‘saw nearly 20 million total views on Facebook Watch’.
