Following on from the Skechers GO RUN Razor 3 Hyper shoe being named Editors’ Choice by Runner’s World earlier this year, Outside magazine has named Skechers GO RUN 7 Hyper ‘Gear of the Year’ for the road running category in its Summer 2019 Buyer’s Guide.
The editors noted that… “Skechers hit a gold mine with its new midsole compound, called Skechers Hyper Burst.”
Featured with products spanning a wide range of categories that Outside editors feel will facilitate adventure, the Skechers GO RUN 7 Hyper was tested among 32 shoes spanning 16 different brands in the road running shoe category. This included feedback from runners who wear-tested the products.
Outside mag noted that one tester said, “if my slippers were running shoes, this is what they would feel like.” Another noted, “whatever deal with the devil Skechers had to strike was worth it. This midsole has a ton of energy and zing. The Hyper Burst foam is soft to the touch but doesn’t feel mushy.”
Michael Greenberg, President of Skechers said, “It’s an incredible honour that our latest generation of performance running footwear continues to be recognized After first bringing Hyper Burst cushioning to market in our award-winning Skechers GO RUN Razor 3 Hyper running shoe earlier this year, we’re excited that more runners will now get to experience it in our new Skechers GO RUN 7 Hyper.
“Year after year, we innovate the line with new insight developed through our team of elite runners like Meb [Keflezighi] and Edward Cheserek, and with Hyper Burst this shoe features one of our most ground-breaking cushioning technologies. We can’t wait for consumers to experience it for themselves on their training runs and races this summer.”
The key advancement in the Skechers GO RUN 7 Hyper is the Hyper Burst midsole, which is made using what the company calls a ‘super critical’ foaming process. This creates spherically-shaped cells in a tight format. It is claimed to be the lightest and most resilient midsole foam that Skechers Performance has offered to date. ‘The unique cell structure is unlike most other EVA foams on the market today.’
The style also features pods on the outsole to boost the shoe’s cushioning power to help feel smooth and responsive. The breathable compression knit upper construction helps enhance comfort while the shoe’s M-Strike technology helps promote a midfoot strike for natural motion and greater efficiency in each stride. A knitted collar provides a sock-like supportive fit with a lockdown lacing system to deliver additional midfoot support.
The Skechers Performance division was established in 2012 with Meb Keflezighi wearing the first model of Skechers GO RUN, and the collection has earned accolades throughout the running world and won numerous awards within the footwear industry. Skechers Elite runner Edward Cheserek trains, races and has won numerous races in styles featuring the new Hyper Burst midsole.
