The Specialized Roubaix has been confirmed as the official bike of Paris-Roubaix. A long-lasting history between Paris-Roubaix and Specialized is now formalized in a partnership that brings the two brands together until 2021.
“Paris-Roubaix is an icon in the world of cycling,” said Mark Cote, CMO of Specialized. “It’s the ultimate testing ground for the world’s best cyclists and we’ve been dedicated as technical partners to develop the smoothest and fastest equipment for the race. We’re excited to partner with the ASO to celebrate this monument with athletes all around the world.”
Thierry Gouvenou, Director of Paris-Roubaix said, ”We are delighted to welcome aboard to Paris-Roubaix a brand that has such a great history with the race. Specialized is one of the leading cycling brands in the world and we are proud to present them as one of the partners for Paris-Roubaix for the next three years.”
Leading back to the first edition of Paris-Roubaix, many of the world’s most decorated cyclists have attacked the historic cobblestone sections and entered the iconic Roubaix velodrome. Big stars such as Tom Boonen, Fabian Cancellara, Niki Terpstra and Peter Sagan all won their races aboard a Specialized Roubaix. No less than six times, the Specialized Roubaix bike has helped these riders to a win.
