Brooks Running Company has announced the opening of a ‘brand-new, world-class distribution centre that allows it to deliver product to runners and retailers faster than ever before.’ Based in Whitestown, Indiana, the facility serves as the Brooks North American distribution centre and will employ more than 130 people by 2023.
“Opening our new distribution centre is an exciting and crucial step on our journey to become the number one choice for all who run,” said Jim Weber, CEO at Brooks Running Company. “We don’t want anything to get in the way of a great run, and that includes excessive wait times for new gear.
“Our team has thoughtfully created a centre that streamlines this part of our supply chain, benefitting our retail partners, runners and the environment.”
With almost 60% of the US population living east of the Mississippi River, the new distribution centre allows Brooks to get product to more runners and retailers in less time. Additionally, the majority of orders placed on BrooksRunning.com are shipped east of the North Dakota-Texas line.
By moving the Brooks distribution centre to the Midwest, most orders will now arrive to runners within three days via ground shipping. Energy efficiencies in the building’s design and the proximity to more runners will result in an ‘approximate 50% reduction in carbon emissions when compared to operating out of the previous distribution centre in Sumner, Washington.’
The new distribution centre spans more than 400,000 square feet with expansion capability to facilitate future growth of the brand. It features ‘state-of-the-art systems and automation to improve order accuracy and more efficiently flow inventory in and out of the centre and better meet demand.’ Brooks’ new distribution centre is fully operating now and servicing customers across the continent.
