In our latest ‘inside the news’ video interview, endurance.biz spoke with Gary Raucher, Executive Vice President of Category at ASICS EMEA.
The discussion touched upon a number of areas… With innovation and continuous improvement at its heart as a business, ASICS continues to strive for innovation. It recently made an investment in new materials (SVX spidersilk), incorporated PET bottles into ASICS run shoes, as well as adapted to a new virtual innovation lab to showcase its products during the Covid-19 pandemic.
During the discussion, Gary noted the significance of a new running boom, which presents opportunities for the wider endurance sport industry. He also stressed the importance of running, and all forms of exercise, for maintaining mental health.
The ASICS brand’s own acronym – Anima Sana In Corpore Sano (A sound mind in a sound body) – feels ever more pertinent during these challenging times.
