Virtual cycling platform, RGT Cycling has announced the addition of Bruce Sandell – who joins the RGT team as Consultant Commercial Director.
Formerly Managing Director and Founder of Gruppo Media, which was behind the Rouleur Classic and Rouleur magazine, Sandell will work across RGT’s business strategy, development and partnerships, as the platform continues to develop its commercial offering for partner brands.
“RGT Cycling has been a brand I’ve followed since its inception,” said Bruce Sandell. “To join the team at this phase of their development is very exciting.
“This is a very dynamic area of huge growth potential for the cycle industry. The RGT team has already started to build some superb partnerships with brands – as well as race organisers, teams and governing bodies over the past few months.
“This will connect cyclists from all over the world and create unique riding, racing and training experiences. I’m very much looking forward to helping take RGT to its next level.”
Alex Serban, RGT Cycling CEO, added “We’re delighted to bring Bruce on-board, adding a wealth of skills and experience to our team. Bruce’s network and knowledge of the global cycling industry will play an important role in our development as we continue on our path of rapid expansion. It’s the start of another exciting chapter for the both of us.”
The RGT Cycling platform boasts a range of functions including a Magic Roads feature which… ‘accurately creates every climb and descent, every corner and false flat from a riders’ personal GPX file, recreating racing on real roads as closely as possible.’
Recent partnerships including taking the previously cancelled Women’s Tour onto the virtual platform, now called the Skoda V-Series Women’s Tour. Here, leading women’s teams from around the world went head-to-head over three stages on RGT’s Magic Roads, with the stages opened up to be ridden by the public after the pro racing.
RGT has also partnered with Cycling Australia, SEG Racing Academy and Cycling Canada amongst others in recent months.
