Challenge Family has introduced a revitalised sustainability program. The event organiser notes that ‘One of the first of multiple goals of this program is not only to create awareness on the challenges that our planet is facing, but more specifically to waste reduction.’
“Unless action is taken, global waste will increase from 2.01 billion tonnes in 2018 to 3.4 billion tonnes in 2050,” said Challenge Family CEO Jort Vlam. “We see this as a worrying development, which we would like to counteract where we can.”
To begin its fight against waste, Challenge Family is setting up a global partnership with Soles4Souls. The organisation turns ‘gently worn shoes and clothing into opportunity by keeping them from going to waste and putting them to good use: providing relief, creating jobs and empowering people to break the cycle of poverty.’
Jort Vlam continued, “We would like to invite all our athletes from all over the world to bring their redundant or gently worn shoes or garments to our races, where we are collecting as many as possible and then passing on to Soles4Soules.
“We ourselves have just made our first donation already and we look forward to donating more in the future. By giving your used shoes and garments a new home, you will not only help reduce the amount of waste going to landfill, but you will also help to fight poverty and provide empowerment to entrepreneurs in developing countries.
“Of course, this project is only the beginning of our waste reduction plan and we are excited to embark on this journey with our beloved athletes, our family.
“We acknowledge our obligation to act as a responsible organization, which ensures that all of our current family members and all of our future family members have the opportunity to live on a healthy, clean planet. We are making it our priority to minimise our impact on the environment while creating a legacy that each and every race contributes to.”
www.challenge-family.com
www.soles4souls.org
