Helen Jenkins and CLIF, maker of CLIF BAR and other sports nutrition products, have renewed their partnership for 2021. To mark the occasion, CLIF created a custom designed cycling helmet for the pro triathlete, ‘the first of its kind for a European athlete.’
The Oakley model ARO5 road and ARO7 TT helmets, hand-painted in the UK by Sam Weeks of Gun Control Custom Paint, each took 12-16 hours to complete the new design.
Helen Jenkins is the first European CLIF sponsored athlete to gain this recognition, which is reserved by the brand for its top athletes – with only a handful globally, including top US IRONMAN triathletes Lindsay Corbin and Ben Hoffman.
The helmet is hand-painted and features CLIF’s mountains and blue-sky iconography, as well as personal touches including a Welsh Dragon and Daffodil.
On renewing with CLIF and being presented with the custom helmets, Helen Jenkins said; “I am thrilled to have the continued support of such an amazing partner. Being presented with such unique and personal helmet to train and race in has made me feel really special and will give me another little mental boost on the road back to success.”
She continued “With my move to long course racing and aiming for 70.3 IRONMAN, I’ve been working hard on the bike and can’t wait to wear these to new successes.”
David Smith, Senior Marketing Manager, Clif Bar Europe, said “Since joining the CLIF family one year ago, Helen has become a key advocate and ambassador for us, sharing her passion for sport, proper nutrition, and demonstrating what a true competitor she is.
“We look forward to supporting her as she returns to competition. 2020 kicked-off spectacularly with her return to racing at the sharp end of the sport. Though Covid derailed races, Helen has proven she is back and ready to make a mark as she progresses on her long-course journey.”
Helen Jenkins will return to racing in April 2021 as she targets success over the 70.3 Ironman distance. Her long-term principal partners are HUUB, On Running, CLIF, Vitus bicycles and supporters Enve Wheels, Stages Cycling and Oakley.
www.helenjenkins.co.uk
www.clifbar.com
