Accessories specialist Bollé Brands has recently been focusing on its ‘Customer First program’; and the digitalization of the group. With the launch of its new B2B platform, Bollé Brands argues that it is reinforcing its commitment to deliver premium service and systems to all its retailers.
“We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience,” said Peter Smith, Bollé Brands Executive Chairman. “We have invested massively in a new ERP system, the next natural step was to provide a professional and user-friendly B to B platform.”
Bollé Brands’ B2B platform is a tool designed to facilitate the order process for retailers, sports shops and opticians. Monitored by a newly recruited digital team, a B2B website was launched this summer.
“Our priority was to deliver the highest quality of service possible for our business partners,” said Michael Sakellaris, the company’s Vice President Sales. “We have collected their feedback all along the development process to make sure that the platform we created would be perfectly aligned with their needs.”
Launched consecutively in Europe and in the USA, the platform has been designed to be user friendly. In addition to facilitating the order process with product descriptions and intuitive order tools, the platform offers administrative features to allow, for example, tracking of the invoicing process or a shipment.
“The first feedback we received are exclusively positive,” added Sakellaris. “It’s a great achievement and we are determined to keep this trend for the upcoming months.”
