Messe Friedrichshafen in Germany is preparing for the next edition of the Eurobike trade fair. Eurobike expects full showgrounds yet again in southern Germany with around 1,400 bike industry exhibitors at the show from 2-5 September 2020. The Eurobike show organisers are offering a range of new participation options this year.
Eurobike notes that German bike retail has been recording average annual growth of 9% since 2008. In comparison, the retail sector in Germany grew by just 2% per year over the same period. ‘As such, the bike industry clearly enjoyed the sunny side of economic trends. However, market structures have significantly transformed in recent years.’
The 2020s are also expected to bring changes for the bike market, as Eurobike enters its fourth decade after starting out in 1991. In addition to an international e-bike boom and continually growing importance of the bike as a mode of transport, increasing digitalisation of society is ‘seriously and permanently transforming bike industry structures.’
As the industry’s leading trade show, the Eurobike team notes that it is responding to these changes with a new, modular concept.
“This means Eurobike will be offering, more than ever, all companies in the bike industry tailor-made solutions for each and every market or competitive situation,” explained Stefan Reisinger, Head of Eurobike and responsible for bike, micromobility and outdoor at Messe Friedrichshafen.
“This could be a high-profile brand, product and innovation presentation with a trade show booth at Eurobike, digital presence on Eurobike Connect or targeted participation in one of the numerous events organised by the Eurobike trade show brand.”
Klaus Wellmann, CEO at Messe Friedrichshafen added “With Eurobike, we are creating completely new participation forms. However, the first week of September, where virtually every relevant market player in the bike industry makes their way to the Friedrichshafen trade fair, remains unchanged as the central hub around which the Eurobike universe revolves.”
The two media events Eurobike Media Days and Urban Mobility Media Days have reportedly been experiencing a high level of exhibitor interest. These show concepts give specialist and general-interest media a first look at new models for the coming year, and take place from 16-18 June and 2-3 July 2020 respectively.
The government in Berlin has also been watching the development of bikes as a popular mode of transport with interest. Andreas Scheuer, Germany’s Federal Minister of Transport and Digital Infrastructure has confirmed that he will be attending the Eurobike Networking Dinner on 1 September 2020. The event meets to discuss particular perspectives for bicycle mobility and transport, from a wide range of differing viewpoints.
Lively discussion is also very much a part of the Bike Biz Revolution, which takes place the day prior to the Eurobike show. This year sees the second edition of the event that ‘takes a hard look at the issues faced by both trade and industry.’
This is promptly followed by the Eurobike show itself, which is held on the approximately 100,000 m² showgrounds in Friedrichshafen. Firstly, this is for trade visitors over three days and once again to over 20,000 bike fans on the final day of the show, 5 September 2020.
Eurobike adds that there are also plenty of new innovations awaiting visitors at this year’s fair. For example, the concept behind the Cargo Bike Area is going to be applied to other areas in the bike market. Currently there are plans for two new Bike Communities for the themes Performance (Road Bike and Triathlon) and Gravel and Bike Packing.
“The bike market is diversifying fast into more and more product categories and distribution forms,” said Head of Eurobike, Stefan Reisinger. “Both market and company structures are changing visibly across the industry. Against this backdrop, it logically follows that the international trade show platform has to diversify its offer to the industry.
“A single trade show concept that offers the right answer for all market participants is no longer possible. In this respect, it is a logical development of Eurobike as the industry’s leading trade show to provide a range of different participation forms in future, to enable every company to benefit from the strong global recognition of the Eurobike trade show brand.”
