Addaday has today introduced its new Adaptive Learning Technology platform, ‘powered by the intelligent Addaday app that gets smarter the more you use it.’
The intelligent massage therapy platform is able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs. It features more than 67 million therapy variations to ease pain, prevent or reduce injuries, prime the body for exercise or recovery, and aid in relaxation.
With the Addaday app and new devices – and as little as three to six minutes of daily use – the recovery specialist notes that the platform delivers targeted therapies that help people move better, recharge and live their fullest.
The Addaday app analyzes user inputs (such as location and intensity of pain, rate of perceived exertion, stress level, sleep quality and pre-existing conditions). It then collects optional variable data collected on a user’s wearable device (including workout data and heart rate variability). This helps to determine appropriate treatments from among millions of therapy variations.
The app then wirelessly programs the Addaday device to change intensities and duration, supported by a simple step-by-step video guide of the routine for the user, showcasing movement of both the device and the body to mimic techniques used by professionals.
A team of sports medicine, physical therapy and coaching experts, as well as elite athletes validated the new app, including:
- Matt Dixon, author and world-renowned coach
- Courtney Dauwalter, ultramarathon runner
- Brooke Raboutou, US National Team rock climber
- Timothy O’Donnell, World Champion triathlete
Coach Matt Dixon, said “Addaday has done its due diligence to deliver a platform that’s built on science and proven physical therapy techniques to provide real value for its users. Unlike other apps I’ve used, it is also fully customizable, including the duration of therapies, which lowers the barrier especially among those who are short of time.”
Full access to the Addaday app is free for the first three months – after which a modest US$0.99 per month maintains full access to an ‘expanding catalogue of scientifically backed active therapy protocols based on sport, workout or activity, muscle group, and injury or ailment.’
Subscribers will also be able to add their coach or physiotherapist to their Addaday profiles to enable them to prescribe personalized therapies. Those who opt out of the monthly subscription can maintain free access to a basic version of the Addaday app.
The Addaday app is available for both iOS and Android and connects to Apple Health, with connectivity to other fitness platforms and wearables coming online this autumn/fall.
Addaday has introduced a comprehensive range of Bluetooth-enabled handheld massage devices that are supported by its new intelligent app.
The popular BioZoom percussion device range has been reinvented, with ‘three all-new whisper-quiet models’. Each BioZoom, which comes with variable speed settings and five myofascial specific attachments, can help decrease muscle soreness and pain, enhance blood flow and circulation, accelerate warm up and recovery, and increase range of motion.
- New Addaday BioZoom Edge, available at all Target stores, Target.com and Addaday.com, for US$149.
- At US$199 (without a flight case or US$229 with a case), the Addaday BioZoom features a long-reach ergonomic handle.
- The Addaday BioZoom Pro, priced at US$349, is billed as one of the quietest and most technologically advanced handheld percussion devices on the market.
- In addition to the BioZoom lineup, Addaday has introduced a Bluetooth-enabled and heated version of its popular Oscillating Sphere ($US59), a wireless and rechargeable vibrating massage ball.
- The all-new Addaday Bio6 (US$89) kneading massage pillow is for on-the-go massage. Its cordless design is versatile for use almost anywhere, including the car (it comes with a car charger).
“Electronic massage devices don’t need to be luxury items, providing relief to the few who can afford them,” said Hugh Williams, President of Addaday.
“We’re excited to make best-in-class, connected massage therapy products available to everyone to keep them moving at their best.”
