SHIFT Active Media has been appointed as the UK media planning & buying and social media agency for Enervit, ‘Italy’s number one sports nutrition brand’.
Enervit’s first ranges of sports, health and wellness products, date back to the 1970s. The company has had a 30 year partnership supporting the Giro d’Italia, and has supported ‘winners of World Cups and Olympic Games, to record holders and great football teams such as Juventus FC and AC Milan.’
Enervit is currently a sponsor of the IRONMAN Europe circuit, pro cycling teams such as UAE Team Emirates and Trek-Segafredo and Italian National Cycling teams. It is the official nutrition partner of the Maratona dles Dolomites, Gran Fondo Nove Colli, Valencia Marathon, Dublin Marathon, Vasaloppet and many others.
SHIFT Active Media’s knowledge of cycling, triathlon and running – paired with its experience in strategy, media planning and social media – saw the company become partner for Enervit, formally commencing in August.
The partnership with SHIFT will specifically focus on launching and expanding the brands Enervit Sport (endurance sport nutrition range), The Protein Deal (protein bars) and The Nature Deal (organic and vegan lifestyle nutrition products) into the UK market.
Andrew Pirie, Sales & Marketing Director at Enervit, said “It was clear from the off that like us, the team at SHIFT live and breathe endurance sport and are passionate about our products. We’re excited to be working alongside them as we continue to expand our footprint in the attractive and fast-growing GB sports nutrition and healthy snack markets.”
James Dando, SHIFT Active Media Business Director, said “As an agency we’ve long been impressed with Enervit’s history and innovation in sports nutrition. We’re thrilled to have the opportunity to help develop their presence in the UK, providing crucial services during this period.”
www.enervit.com
www.shiftactivemedia.com
